Writer. Director. Digital marketing professional. TEDx speaker. All of those with a certification in overthinking, a diploma in drinking tea and a P(urr)hD in cuddling cats.
I love stories. I love what they can do. And I’ve also grown to love clients and deadlines. Mostly because I’ve been fortunate enough to work with (and be spoiled by) some fantastic ones. Not to mention my PowerPoint presentations which would make them go - “Nice PPT, Joel!”
I’ve worked at an e-commerce company, a digital agency, and at India’s largest and most loved storytelling platform. I also co-founded a short film channel on YouTube that has over 1 million channel views.
I’ve built product lines, written UX copy for apps, created campaign strategies for brands, directed brand films, curated and created digital content, analysed online trends, edited bestselling books, conducted writing workshops, and I’ve even taught in colleges.
What do I do when I’m not working? Here, I’ll let these folks tell you.
"Cherishes alone time, talks to himself, believes chai can cure everything." - Joel’s mom
"Overthinks things that never happen." - Joel’s brain
"Narrates one story ten times." - Joel’s friends
"Most likely to kill someone in a story." - Joel’s dead characters
What my clients said
“Joel is a very committed professional. As a client, I could always rely on Joel for managing Social media assets of the brand without having to monitor it on a daily basis. Joel's strengths are his wit, creativity and his sound understanding of what works for brands on digital media and what doesn't.”
Vijay Gwalani
Chief Marketing Manager at Pidilite
(Former AGM Marketing at Garnier)
“I have thoroughly enjoyed working with Joel. He stood out for being strikingly sincere, professional, and punctual. I clearly remember him not only meeting timelines but also pushing me to do the same. He's highly collaborative and has good command over some important skills like line of questioning and understanding the nerve of his client. Needless to say, all of this leads to him delivering high-quality work. I'd strongly recommend Joel for any creative writing assignment.”
Nishant Singh Didawat
Co-founder at Twine In
Experience
Terribly Tiny Tales
Creative Head – Brand Collaborations
(04/2021 - Present)
Terribly Tiny Tales
Chief Curator – TTT App Content
(01/2018 - 03/2021)
Twine In
Freelance Product (UX) Copywriter
(10/2020 - 11/2020)
St. Andrews College (Mumbai University)
Visiting Faculty (Copywriting and Digital Marketing)
(08/2018 - 04/2019)
Terribly Tiny Tales
Assistant Curator
(06/2016 - 12/2017)
Terribly Tiny Tales
Lead, Brand Collaborations
(03/2016 - 05/2016)
FoxyMoron, Mumbai
Digital Strategist
(07/2015 – 03/2016)
Daddy’s Capes
Lead, Brand Collaborations
(12/2014 – 04/2015)
Bartle Bogle Hegarty, India
Copy Trainee
(05/ 2013 – 06/2013)
Let’s talk? I’m ‘all ears’.
(Kidding. I’m still Joel.)
Need something written for your brand?
Want a creative writing workshop?
Or want your book/poem edited?
Maybe you need someone to tell you what you should do on digital?
Or maybe, you just have something to say. Either ways, I’m up.
Drop me an email on
joeythottan@gmail.com
Or just fill the form below and I’ll get back to you soon.