Butterflies Season 2
I wrote a short film titled SILENCE PLEASE. It’s Episode #1 of BUTTERFLIES Season 2 - a three-episode mini-series by TTT. It was made in partnership with Cornetto Chokissimo.
It stars the amazing Shantanu Maheshwari (Dil Dosti Dance, Girls on Top) and Rashmi Agdekar (Andhadhun, ImMature, Rasbhari).
It was special because the films were to launch Cornetto’s new variant titled Chokissimo. This was the brand’s first digital collaboration and hence my episode was the brand’s first digital film online.
Fun Fact: I was made to act in this film.
Kartik and Radhika are college best friends. They’re close, share everything, and go to each other for both approvals and advice. But Kartik just found out some very upsetting news that Radhika hid from him. Will their friendship make it through?
Created by Sharanya Rajgopal
Directed by Keyur Shah
Written by Joel Thottan
Starring Shantanu Maheshwari and Rashmi Agdekar
Produced by Anuj Gosalia
Social
Since the film has a lot of puzzles and codes, I created an interactive activity to promote the film which was a huge success. It was hosted on TTT's Instagram handle.
As the film had both characters talking via codes and puzzles, I got the audience to do the same.
I created two profiles for the characters with different puzzles on each profile.
And asked the audience to help their favourite character solve it.
You could help the boy's character by solving his set of puzzles.
Or you could help the girl's character by solving her set of puzzles.
Solving the puzzles would give a SECRET PASSWORD. We created a website (the link of which was in the profiles' bio) which allowed you to put in the password. The right one would unlock an early viewing link of the film.
The activity was a huge success. Once people landed on the video, we asked them to tell us who they helped. And so the comments poured in.
Since the cast had famous faces, there was a lot of user generated content from the fans which helped promote the film further.
