Daddy’s Capes

Social Media Content | Product Lines

Daddy’s Capes was a startup that sold apparel and accessories to new and existing dads. I joined them as their copy and content head.

It was my first full-time job that I was doing while I was in my final year of degree college. I’d attend college in the morning and post that I’d spend a whole 8-hour working shift at the Daddy’s Capes’ office.

I wrote everything from their blogs and emailers to their social content posts. I was also instrumental in ideating for their new product lines and wrote the copy on them.

I even managed the alliances with partner vendors like Flipkart, Hopscotch and more.