Kya Khoob Lagte Ho
Led the largest Masterbrand campaign 'Kya Khoob Lagte Ho' across 4 films amplified across channels, driving cumulative reach of 100M+.
Saw it end to end right from crafting the brief to working with the agency on ensuring all brand guidelines were met. Ensured timely delivery of all assets and crafted an amplifcation strategy partnering with various distribution owned and paid channels to ensure campaign awareness and engagement.
Digital Amplification
Partnered with online storytelling platform to create 5 illustrated stories around the main campaign messaging garnering over 5M reach.
Worked with meme agency WLDD to seed film based meme content on 50+ profiles across Instagram and X generating 5M+ further reach.
