#SayItWithSass

LAVIE reached out for their 2020 Women's Day social campaign. They wanted to promote Lavie's Wonder Women's Week where they were offering discounts on their bags.

Brief
To create a social campaign that was in line with the witty, sassy and humorous tone of the brand. And could get people to engage and check out the sale.

Insight
For long, women have been told how to be. How to walk, talk, sit, stand, dress. Before she can say what she has to, there’s a stereotype ready for her. A judgmental stare, a snarky comment. But enough is enough. This time on Women’s Day, they'll give it back- One sassy comeback at a time.

Campaign

#SayItWithSass
A series of comeback notes and posts.
A stereotype in the first line. A witty comeback in the next.

Content
4 posts on Instagram and Facebook
2 Instastory activities