Parampara

Creative Mandate Pitch

During my internship at BBH, I was pulled in to work on the pitch for Parampara Spice Mix. It was my first pitch. The idea was to make the brand a household name and create a sense of individual ownership.

The campaign was called ‘Har Ghar Ki Apni’.

I was paired up with an art partner to come up with different social and offline ideas for the brand. After days and nights of brainstorming, we finally presented the below ideas which then made it into the final pitch deck.