Red Bull

All-Nighter | Print Ads

As part of my internship at BBH, I was given assignments to create mock ads for some of the brands in the agency’s portfolio. I came up with this set for Red Bull.

Insight

All-nighters are hard, especially during exams. You pull through them because you have to. But they then affect your performance the next day.

Idea

To show what happens when you pull off an all-nighter for an exam but don’t have a Red Bull before writing it.

Execution

Two cheeky print ads showing answer sheets with the after-effects of a student who just pulled off an all-nighter.