Ninety-seven Poems
Soon after the success of TTT’s first book, we launched ‘ninety-seven poems’. I served as curator and editor on this book as well. And I also worked as the POC for all the deliverables to Penguin India.
It was an anthology of ninety-seven poems across genres and themes.
I curated over 3000 poems along with a colleague from which we picked the best 97 to make it into this book.
Poem books weren't really a big thing back then and so we were super nervous about this one.
Fortunately this book too was well received. It also had a delicious cover created by our fantastic designer.
Release year : 2018
Social
I also wrote the promotion material right from store shelf talkers, emailers, social posts, outdoor hoardings, etc. Below is some of the social promotion material.
