Bundles on the TTT App
As Chief Curator for the app content, I led the entire content section on the TTT app. The TTT app allowed you to read and listen to tons of Bundles (mini-books). It was like Netflix for mini-books.
I was the editor for the Originals screen where you could discover premium Bundles.
I curated and created 200+ mini-books for the app across various genres and themes like love, romance, thriller, horror, sci-fi, travel, heartbreak, drama, etc.
I created mini-books of some of the biggest names in spoken word and Bollywood like Imtiaz Ali, Manav Kaul, Yahya Bootwala, Amandeep Singh and more.
I also commissioned and discovered writers and worked with them to create content basis data trends.
I curated the Bundles created by the TTT community. And handpicked the best ones to be featured. I worked with our in-house team of designers to create these amazing covers for them.
I also kept 100k+ creators engaged through regular writing prompts and challenges.
I also wrote the entire promotional campaign for the app promoting its features and mini-books which led to 100k+ downloads.
Star Bundles
I commissioned and created Bundles featuring some of the biggest names in Bollywood and spoken word. Here are some I created with famous spoken word artists Yahya Bootwala and Amandeep Singh.
And Bundles I created from TTT’s existing content featuring Bollywood director Imtiaz Ali, actor Manav Kaul and a Bundle featuring many more celebrities.
Bundle reading and listening interface
Bundle covers
I created Bundles from commissioned content and picked the best ones from the community. After a mini-book was ready to be featured, I’d craft a brief for the design team basis the elements of the story, to give them a direction for the cover.
Below are some of the beautiful covers created by the design team.
Writing prompts
I created writing prompts to keep the community engaged every day. These were of two types- Bundle (mini-book) prompts and normal single post prompts.These would be accompanied by engaging push notifications that I'd craft too.
Promotions
I also wrote the entire promotional content for the app across social platforms. These included posts, instastories, videos and emailers.
Below are the CTA slates that went out with our Instagram posts.
Instagram story promotions
I love creating engaging Instastories. And so I wrote a ton of them to promote the mini-books and the new features on the app. Below are some of the activities and videos whose scripts I wrote. The design team brought them to life beautifully.