Vaseline

The Everyday Barefooters | World Barefoot Day

One of my daily tasks during my internship at BBH India was to pick a brand from the agency's portfolio and come up with an idea for it.

After spending the whole day and not having any inspiration, I sat watching the construction work from the huge glass window in the office. And that's when an idea came to me.

I wrote out this campaign for Vaseline which was liked so much, that it ended up going to their national head office. The brand loved the idea but unfortunately couldn’t execute it because they were cut for time.

Nonetheless, it was a great experience for me as an intern. So now when I need inspiration, I often look outside the window.